marketing & Design Studio built for the beer industry.
On the one hand, the booming growth of craft beer is great for the industry. The more people that make great beer, the more people that drink great beer. But there's another side to it, one that brewery owners feel more acutely than everyone else -- with so many options in front of consumers, it's nearly impossible to stand out. So how do you differentiate yourself?
Beer drinkers are smart. They can smell BS three bar stools away. They know when a brewery phones it in and feeds them a line about being small and local. Everyone is small and local. Instead, drinkers want to feel like they’re a part of something bigger. They want ownership in the breweries they love. They want a reason to care about you.
It's your job to give them that reason. And the best way to do that is to get really good at telling your story.
That's where we come in.
We dig deep into who our clients are and what makes them unique. We write strategies. We test them. We re-write strategies. We test those too. And then we work with some of Chicago's best graphic designers, web developers, photographers, videographers, copywriters and more to bring it all to life.
So whether you’re a startup, or just cracked the 100,000 barrel mark, Matt Tanaka Marketing can help you tell the stories behind your beer, your people, and your business.
Founder & Marketing Strategist
Matt Tanaka is a digital marketer who lives in Chicago with his wife Laura and the world's laziest bulldog, Bento. He's a writer and marketing strategist working in the craft beer industry and a believer in the ability of digital tools to connect brands with their audiences.
As the former Digital Marketing Manager at the Chicago beer distributor, Lakeshore Beverage, he created marketing strategies and content to help breweries from all over the country tell their stories in unique and compelling ways.
He also founded the beer industry blog, Working For Beer, a collection of stories and interviews about what it's really like to work in the beer industry, and is a member of the advisory boards of the Chicago Brewseum and the College of DuPage Business of Craft Beer Program.
Buy Us A Beer
Buy us a beer and we'll tell you all about what Matt Tanaka Marketing Co. can do to help you tell your stories and build deeper connections with beer drinkers. Fill out the contact form below and we'll reach out to choose a time and place. Your bar or ours.
Working For Beer (Is Not a Beer Blog)
Don't get us wrong, we love the beer industry... but sometimes you need to vent about the things that you love. That's why we started Working For Beer. It's not a beer blog, it's a collection of stories from brewery reps, brewers, event producers, beverage directors, founders and other industry professionals about what it's really like to work in craft beer.