The Associated Beer Distributors of Illinois Has Been around For A Long Time...

And with such a storied legacy, they had a lot of history to build upon. Their problem? An outdated logo and visual identity that contradicted their ability to stay rooted in the state of the changing beer industry, as they worked to give the employees of beer distributors a voice. 

We worked with the ABDI team in Springfield to design a logo and brand identity that reflected their history, strength, and expertise, while always looking to the future. The brand was extended to business cards, pamphlets, newsletters, and a brand new website. 

 
Heartland Spirits Fest Cocktail Logo
Icons.jpg
Heartland Spirits Fest Cocktail Logo
Heartland Spirits Fest Cocktail Logo
Heartland Spirits Fest Cocktail Logo
 
 
 

Project Team
Matt Tanaka
Studio Malt

Project Links
ABDI Website